Generative Media

Feb 2025

Designed UX to integrate generative media across the video editor, enabling users to create video assets, like images, b-roll, voiceovers, music, and sound effects with generative AI.

The challenge was finding the right balance between generation, import, and library flows. We ultimately prioritized generation to drive exploration and highlight the breadth of AI models available through our partnerships, while adapting the hierarchy per media type.